Chanaron Jean-Jacques, Luo Rui, Yu Yingchuan

This book is about the economics and management of the process of innovation. Nobody would dare challenging the importance of innovation in our modern world. In academia as well as in the real economic world, technological, organizational and social innovations are today considered unanimously as a key if not the only element for growth and wealth. It does not target a new theoretical contribution but presents the results of applied field research over a long period of time and in many different geographical and sectoral contexts as well as different size of organizations. The part III deals with INNOVATING FOR THE AUTOMOBILE OF THE FUTURE : The potential alternatives and Which option might win the race?